Loyalty should be understandable
Kickbacks aims to connect approved offers and rewards to explicit consumer choices. A useful loyalty experience explains why an offer appears, what action is required, and what value the consumer will receive.
- Cash or cash-equivalent rewards where supported.
- Merchant benefits and disclosed discounts.
- Personalized offers based on permissioned preferences.
- A clear record of completed and pending rewards.
Fairness matters
Any demand-based pricing or profile matching must be tested for unfair exclusion and explained in plain language. Consumers should not be told their personal worth is being scored.